About us

WEAll Aotearoa is a non-partisan and independent ‘think and do’ tank working to redesign Aotearoa New Zealand’s economy around the wellbeing of our people and te taiao.

We use an evidence-informed approach and focus upstream to develop practical, long-term solutions for the public good.

We are a registered charity and funded through philanthropic grants and donations. Support us.

Hilly landscape with green mountains, wind turbines along a ridge under a cloudy sky.

Why do we need a Wellbeing Economy?

Despite rising levels of GDP we are seeing growing inequality, people are caught in cycles of poverty and despair, unable to find warm and safe housing or to buy healthy kai for the whole family. Nature is groaning under the weight of human exploitation and wasteful behaviour.

Black and white picture of the earth melting and a temperature gauge going up.

Aotearoa is currently exceeding 6 of 9 planetary boundaries.

Black and white picture of a scale. Tipped towards one person with a dollar sign, and against a group of people on the other side.

Two thirds of New Zealanders think that our economy is rigged in favour of the rich and powerful.

A line diagram. A bag of money with three lines coming out of it, leading to three icons of people.

The poorest half of New Zealanders own only 2% of the wealth.

Our vision


Our vision is a more prosperous Aotearoa as measured by the wellbeing of our communities, the health of our environment, and the inclusiveness of our societies, not just GDP.

A Wellbeing Economy puts our human and planetary needs at the centre of its activities, ensuring that these needs are all equally met, by design.

Fairness

Partici-
pation

Nature

Purpose

Dignity

Nature:
Humans are one with nature and we give back as much as we take from the earth

Our theory of economic systems change


To transition to a wellbeing economy we know we are going to need to share knowledge, embrace new narratives about the economy, and foster connections between diverse groups of people. 

This is because knowledge helps people understand the role the economic system plays, narratives change what people believe is possible, and connections strengthen our collective capacity to act. Together, these shifts build what is needed to transition to a wellbeing economy.

An illustrated tree depicting a hierarchy of concepts related to changing the economic system. The top of the tree features keywords: 'Power', 'Basis', and 'Knowledge'. The green foliage contains words like 'Healthy environment', 'Common good', 'Equity', 'Trust', 'Meaningful work', 'Justice', 'Community', and 'Participation'. The roots of the tree extend into the ground with various small people engaging in activities such as reading, speaking, and thinking, symbolizing collective effort and dialogue. Additional elements include speech bubbles with phrases like 'It is possible' and 'Good news!', a newspaper, a light bulb, and symbols for recycling and growth, emphasizing ideas of hope, education, and sustainability.

Wellbeing Economy Strategies

We are part of the global Wellbeing Economy Alliance (WEAll). WEAll can be thought of as an umbrella organisation, uniting people and organisations all over the world who are working to redesign our economic system to prioritise people and the planet.

With hubs worldwide, the alliance connects thousands of initiatives grounded in a variety of schools of thought, all contributing to a shared vision of a more just economy.

Importantly, WEAll doesn’t aim to override or absorb any one approach. Instead, it honours the differences while emphasising shared values and goals. We know that if we are going to create global system change, we need to be collaborative and action-oriented.

These are some of the Wellbeing Economy strategies:

  • Circular Economy

  • Regenerative Economy

  • Doughnut Economics

  • Post Growth

  • Solidarity Economy

  • Common Good Economy

Our Partners

Our partners are organisations we have worked with to further the vision of a Wellbeing Economy.

Sign up to our newsletter