Amplifying Māori Approaches

Māori economies offer powerful leadership, values and practices that can seed a more just, regenerative economic future for all - one grounded in care for people, place, and future generations. 

We are proud to launch this landmark report amplifying this leadership, and showcasing how Māori economic approaches provide a positive, values-led alternative to the current, broken business-as-usual model.

Titled Amplifying Māori Approaches: The Transformative Potential of Māori Economies, the report was authored by Matthew Scobie (Kāi Tahu), with co-authors Tayla Forward (Ngāpuhi), Georgia McLellan (Whakatōhea & Ngāi Te Rangi), Jack Barrett (Ngāpuhi), and Danielle Webb (Ngāpuhi).

The report highlights the growing strength of the Māori economy, which contributed $32 billion to Aotearoa’s GDP in 2018, with assets reaching $126 billion by 2023. Yet, it also identifies deep-rooted structural barriers that must be dismantled to unlock the full potential of a Māori values-led economy.

Despite operating within a system that often conflicts with Indigenous worldviews, Māori businesses are thriving. This resilience and innovation show that a Māori values-led economy; guided by principles such as whakapapa (kinship), tauutuutu (reciprocity), kaitiakitanga (guardianship), and mana, has the power to shape a future where both people and nature flourish.

At WEAll, we believe this approach offers a compelling model for all: one that moves us towards a wellbeing economy for everyone.