Our story

The global Wellbeing Economy Alliance (WEAll) is the leading collaboration of organisations, alliances, movements and individuals working towards a Wellbeing Economy, delivering human and ecological wellbeing.

Born in 2018, the movement is gaining traction and Aotearoa is one of 25 countries that form part of the international Wellbeing Economy Alliance (WEAll)

New Zealand is also one of the three founding members of the Wellbeing Economy Governments Partnership (WEGo), which is now composed of six governments (Iceland, Scotland, Finland, Wales, Canada and New Zealand).

A global movement

Our ambassadors

WEAll global ambassadors include Kate Raworth (author of Doughnut Economics), Sophie Howe (Wales’ first Future Generations Commissioner), Tim Jackson (Director of the Centre for the Understanding of Sustainable Prosperity) and Jason Hickel (author of Less is More: How Degrowth Will Save the World).

Our whakapapa

WEAll Aotearoa was established as a non-partisan charitable organisation in 2020 with a committed Board and Country Lead Gareth Hughes. We work with community organisations, iwi, central and local government, politicians, businesses, and academics to collectively reshape our economy in a way that uplifts the mana of all New Zealanders. 

We shared the story of our formation and evolution of our organisation as part of WEAll's Local to Global webinar series in 2023.